Björn Borg is a Swedish fashion brand since 1984. We make underwear and sportswear designed to make you look and feel active and attractive. We take pride in providing the best comfort and fit for the colourful and the brave. We think that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Björn Borg brand. That is how we create our fashion and that is how we inspire the people who wear it.
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